Full Name
Anthony Tasgal
Job Title
Trainer, Author, Strategist
POV Marketing and Research Ltd
Tas is a Man of Many Lanyards.

He runs his own training company and is a Course Director for the CIM (Chartered Institute of Marketing), the Market Research Society, the Institute Of Internal Communication, the AAR (ad agency/client relationship advisers) and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment, The Art of The Pitch and Creative Briefing in the UK, US, Europe, UAE, China, Hong Kong and Australia.

He also runs The Guardian Masterclass on “Harnessing the power of storytelling”.

He is a long-term Ad Agency planner and still freelances with several agencies and clients, for example helping the Royal Albert Hall tell their story ahead of their 150th anniversary in 2021.

Besides this, he is an Associate Lecturer at Bucks New University and Nottingham Trent University and a Principal Advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other tech leaders in HK.

Tas also regularly appears on TalkTV’s Early Breakfast show to review the papers and discuss marketing and advertising topics, and is a Brand Ambassador for Home Grown club in London. As a speaker he is represented by Celebrity Speakers.

He is the author of The Storytelling Book, the award-winning guide to using storytelling techniques to improve presentations and communication, which has sold over 35,000 copies globally. His second book, “The Inspiratorium”, was a compendium of insight and inspiration, followed in 2020 by “Incitations”, a collection of expressions, phrases and words designed to incite insight.

In May 2022, The Storytelling Workbook was published. The Insight Book will come out in early 2023.

He speaks passable French, obsesses about etymology, plays tennis and skis harmlessly.
Anthony Tasgal