Andy has spent 25 years devising and leading global award-winning B2B campaigns. Account-based marketing (ABM) is the discipline he cares most about, and he has been building programmes since 2010, across the full range of motions from 1:1 to 1:Many.

As founder of HUT3, a global ABM and demand agency, Andy set out to challenge the traditional agency model. In early 2022 he made a deliberate break from it, recruiting specialists out of large technology organisations rather than the agency industry, to solve a problem every ABM team runs into: that ambition consistently outruns what a team can deliver. HUT3 runs ABM programmes for more than 100 B2B organisations, with agentic workflows supporting insight, content production, personalisation and reporting.

Andy speaks regularly on scaling ABM without losing the depth that makes it work