Jake Potter is the head of social media at Colt Technology Services. Joining the business in 2017, Jake forms part of the Brand and Digital Team and leads the global social media strategy, paid social, and social selling framework, designed to enable salespeople with the skills they need to transform online relationships into sales. Prior to joining Colt, Jake worked with other big agencies such as Oracle, Netsuite, and Bronto. Jake also volunteers as Head of Social Media for Pride in London to help create an inclusive environment for LGBTQ+ people.