Having dedicated the past 5 years to B2B market research, Kim has gained deep industry knowledge and a comprehensive understanding of the quickly evolving landscape. Being multilingual she particularly specialises in connecting with diverse audiences, understanding the global perspective and different cultures.



As part of Merkle B2B’s Shadow Board, she actively drives important strategic and cultural change, amplifying important opinions of tomorrow’s leaders to shape an inclusive, positive work environment. This has allowed her to facilitate connections within Media, Creative & Insights, leveraging each industry’s strengths and knowledge held.