Job Title

Expert senior director (AP), martech

Company

Bain & Company

Speaker Bio

Steve has 25+ years' experience across development, content, & data, 10+ years’ martech. The former global head of Martech at The Economist & Freshfields, former global director, customer data strategy at Media.Monks. Steve has industry expertise across EMEA, US, MENA, & APAC marketing technology trends & advisory and specialist experience in customer data platforms (CDPs) & first-party data (1PD), consumer data regulations (GDPR, CCPA).

Steve is an expert in thought leadership in the future of advertising/adtech, marketing/Martech, cookieless future, customer experience (CX) and transition from 3PD to 1PD.

Session

Easy to buy, hard to run – Frameworks to make martech work