Understanding the mindset of their CEO is critical to the success of any B2B marketing leader. The better marketers are able to align with the agendas and priorities of the CEO, the better they’ll be able to demonstrate success - on a personal and departmental level. So what factors typically play on the mind of the CEO, and what can marketing leaders do in order to best engage with them on key strategic priorities? To explore this challenge, in this session Joel Harrison will interview Lisa Quest of global consulting firm Oliver Wyman on her journey as a country leader and member of the European leadership team. The discussion will focus on a range of issues, including marketing’s place in the executive leadership team, the role of brand and how to energise and engage a workforce of highly educated consultants.