Name
Session | A CFO's perspective on what marketing need to do in order to prove its value to the board
Date & Time
Wednesday, September 11, 2024, 1:00 PM - 1:30 PM
Speakers
![James Davis](http://assets.swoogo.com/uploads/thumb/4165533-668fb06753c29.jpg)
![Shane Redding](http://assets.swoogo.com/uploads/thumb/2225196-638904eea75c4.jpg)
Description
With increased pressure for B2B marketing to demonstrate its value as a commercial function to gain investment for profitable business growth, simply reporting on marketing metrics of brand, leads and event activity is not enough.
In this session, we will explore:
- How can marketers move from marketing metrics to business impact?
- What are the key KPIs that concern CFOs and do marketers truly understand them?
- How can marketers take ownership of a value creation plan to win the trust of their CFO?
- How can marketers can align their system, processes and data with CFOs to start speaking the same language?
Session Type
Presentation