AI leaders say that 95% of what B2B marketers do will soon be done better by AI. Employers and B2B buyers are buying the idea and investing in tokens over talent. Dr Paul Marsden, chartered psychologist, is investigating how humans can fight back and thrive in the AI era. Drawing on positive psychology, the evidence-based science of human flourishing, this session will reveal practical moves B2B marketers can make today to future-proof their careers, prospects and livelihoods.

What will the audience learn?

• The human advantage: where to play and how to win
• The AI slop machine: how to cut through
• AI-proof human character strength