Dr Paul Marsden is a chartered psychologist who helps businesses understand how AI is changing the way people think, work, buy and behave. A specialist in consumer psychology and emerging technology, he advises leading companies on human behaviour, healthier relationships with technology, and how people can thrive in an AI-shaped world. Paul lectures in buyer psychology at ESCP Business School, researches AI and wearable technology at UAL London College of Fashion, and is the founder of Synthsight, an AI perspective generator designed to strengthen human empathy.