Twice-winner of the coveted Grand Prix at the B2B Marketing Awards; winner of Marketing Week's Marketing Team of the Year 2023; and once awarded the Most Creative Individual Working in B2B Marketing, Brian Macreadie is the Head of Marketing at international law firm, Addleshaw Goddard. His 25+ year career in B2B marketing spans media, telecoms and professional services industries. And to build brands and drive sales, his campaign work has ranged from using 3D light shows to engage with real estate VIPs, through to haunting hundreds of the world’s most senior lawyers. He is also a regular public speaker on B2B marketing, and has published several marketing poems on topics such as lead generation and brand distinctiveness.