FEBRUARY 2025 | VIRTUAL
The event that builds B2B marketers' influence at the top table.
Across multiple virtual panels and presentations, the Propolis Marketing Leaders Series will explore five key skills that B2B marketers need to become commercial revenue drivers and escape the margins of strategic planning.
What's the format?
The Propolis Marketing Leaders Series will take place on Swapcard, enabling attendees to watch panel discussions and presentations, network, and visit virtual exhibitor booths.
Who attends?
The event is exclusively open to US-based Propolis members, CMOs, and senior B2B marketers, and is free to attend. Simply click the "Apply to Attend" button to submit your application, or contact your Propolis Customer Success Manager.
What are this year's topics?
Panel | No small chairs at the top table: how to make marketing indispensable to the board
In a digital-first world, marketers can drive immense value but often feel sidelined in the C-suite. This panel explores building trust, influence, and marketing’s strategic and commercial impact at the highest level.
Q&A | The marketing talent helpline: Answering your biggest talent-related questions
With a novel write-in Q&A format, our panelists tackle talent challenges, from retaining teams in slow growth to upskilling multitaskers and engaging younger, remote workers. Gain insights to empower and develop your workforce effectively.
Fireside chat | F is for friend (not foe!): how to partner with your CFO on a value-creation plan
Join a candid CMO-CFO fireside chat to learn how to align with your CFO, influence budgets, focus on key KPIs, and shift from a narrow focus on marketing metrics to delivering real business impact.
How to lose friends and alienate the board: Are B2B marketers driving any ROI?
Discover insights from Endeavour Business Media's report on marketing, finance, and sales alignment. Learn how adopting a "commercial marketer" mindset builds board-level trust and drives measurable growth. An essential session for marketers aiming to elevate strategic impact.
Join B2B leaders from across the global Propolis community
Frequently asked questions
The Series is only open to CMOs, senior B2B marketing leaders and Propolis members based in the US. Although virtual, the event is highly interactive, giving you ample opportunity to meet and collaborate with senior leaders from a diverse range of industries to work through your most pressing challenges together.
Propolis members who qualify to attend will be sent an invitation by the Propolis team along with private link to register for their complimentary pass. Non-members who are interested in attending can apply to attend here, and will be able to register once approved.
There is no cost to attend the Series.
Delegates have full access to all virtual content, networking features, and on-demand recordings.
If you would like a guest to attend, please send them the apply to attend form link. If approved, they will be registered for the event.
Senior leaders from agency members of Propolis who qualify to attend the event will be sent an invite and private registration link. Access to the Forum for agencies/ vendors from non member firms is available through event sponsorship. Please contact Mitch Hole for further details.
Meet our event partners
Media Partner
Strategic Partner
Thank you to our sponsors