What's on the agenda?
The Propolis Marketing Series will take place across a series of virtual panels and presentations throughout February 2025. We'll dive into the concept of the commercial marketer, how to build influence with the C-Suite, and bolstering your talent strategy.
Take a look at the agenda below to find out all the details. Please note that all timings are in Eastern Time.
The series will distinguish the “commercial marketer” from the traditional marketer, and outline the five key skills marketers need to master to embody a new marketer for an uncertain future.
In a world increasingly reliant on digital customer journeys, marketers know they can provide huge amounts of value to their businesses. So why do we often feel pushed to the margin in the C-suite? In this session we will explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact.
Attendees will learn:
- What is marketing’s place in the executive leadership?
- How can marketers engage effectively with the key strategic priorities of the C-suite?
- What areas of business do marketers need to engage with to become “commercial marketers” and demonstrate their value?
In this session, attendees will learn how you can retain talent in a slow growth environment, how you can upskill and empower your team while the need remains for them to wear multiple hats, and how to address the challenges that can arise when developing and engaging younger, remote working talent.
In this session, you will learn how to speak the language of your CFO, unlocking the door to more control over your value-creation plan, and more influence over budgets. You’ll move from marketing metrics to real business impact, and learn the key KPIs to report to your CFO.
Further programme updates and speakers will be announced soon
The organisers reserve the right to amend the agenda and speakers.