What's on the agenda?
The Propolis Marketing Series will take place across a series of virtual panels and presentations throughout February 2025. We'll dive into the concept of the commercial marketer, how to build influence with the C-Suite, and bolstering your talent strategy.
Take a look at the agenda below to find out all the details. Please note that all timings are in Eastern Time.
In a world increasingly reliant on digital customer journeys, marketers know they can provide huge amounts of value to their businesses. So why do we often feel pushed to the margin in the C-suite? In this session we will explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact.
Attendees will learn:
- Why the key to elevating your role within the organisation comes down to the data and insight you have
- Why getting closer to other teams and departments could be the key to becoming a truly commercial marketer
- How you can use your insight and relationships to build marketing strategies that drive measurable commercial impact.
In this session, attendees will learn how you can retain talent in a slow growth environment, how you can upskill and empower your team while the need remains for them to wear multiple hats, and how to address the challenges that can arise when developing and engaging younger, remote working talent.
In this session, you will learn how to speak the same language as your CFO, take more control over your value-creation plan and build influence over your budgets. In this candid fireside chat with a CMO and a CFO, marketers will learn the key KPIs to report to their CFO, and how to move away from a narrow focus on marketing metrics to having real business impact,
Over the past year, members of Propolis – the global community for B2B marketers – have been working together to find out how B2B marketers can build trust and influence at the board level and help clearly drive business growth.
The answer? Marketers must become “commercial marketers” – B2B marketers whose primary skillset and value is in their ability to think strategically and drive measurable business growth through marketing. In other words, marketers need to stop being occupied with tactical wins and results in isolated metrics.
Endeavor Media is partnering with Propolis to understand the scale of the challenge ahead of marketing as it transforms. Running three separate surveys – for finance leaders, sales leaders and marketing leaders – Endeavor Media will reveal how aligned marketing is with these two departments, the perceived value of marketing, and its ability to drive commercial growth.
Further programme updates and speakers will be announced soon
The organisers reserve the right to amend the agenda and speakers.