Name
Fireside chat | F is for friend (not foe!): how to partner with your CFO on a value-creation plan
Date & Time
Wednesday, February 19, 2025, 2:00 PM - 2:45 PM
Speakers
Description
In this session, you will learn how to speak the same language as your CFO, take more control over your value-creation plan, and build influence over your budgets. Our expert panelists will discuss the key KPIs that marketers should be reporting to their CFOs, and how to move away from a narrow focus on marketing metrics, towards having real business impact.
Session Type
Roundtable