In a world increasingly reliant on digital customer journeys, marketers know they can provide huge amounts of value to their businesses. So why do we often feel pushed to the margin in the C-suite? In this session we will explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact.

Attendees will learn:

• Why the key to elevating your role within the organisation comes down to the data and insight you have 
• Why getting closer to other teams and departments could be the key to becoming a truly commercial marketer 
• How you can use your insight and relationships to build marketing strategies that drive measurable commercial impact.