In a world increasingly reliant on digital customer journeys, marketers know they can provide huge amounts of value to their businesses. So why do we often feel pushed to the margin in the C-suite? In this session we will explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact.

Attendees will learn:

• What is marketing’s place in the executive leadership?
• How can marketers engage effectively with the key strategic priorities of the C-suite?
• What areas of business do marketers need to engage with to become “commercial marketers” and demonstrate their value?