Name
Fireside chat | F is for friend (not foe!): how to partner with your CFO on a value-creation plan
Date & Time
Wednesday, February 19, 2025, 2:00 PM - 2:45 PM
Speakers
Description
In this session, you will learn how to speak the same language as your CFO, take more control over your value-creation plan and build influence over your budgets. In this candid fireside chat with a CMO and a CFO, marketers will learn the key KPIs to report to their CFO, and how to move away from a narrow focus on marketing metrics to having real business impact,
Session Type
Roundtable