Megan is a strategy and business leader with a wide breadth of experience in disciplines across marketing and consulting. Her focus is on driving revenue growth and operating efficiency for marketing teams through digital transformation, data and advanced analytics, with the accompanying process and governance to ensure continued success.

Megan's practice areas include: digital transformation; account-based strategy and transformation; lead lifecycle design and management; targeting and segmentation; business intelligence, analytics and reporting; marketing technology implementation; "single customer view" data strategy and machine learning analytics - predictive and clustering.