The B2B Marketing Awards are internationally recognised as the gold standard for creative and commercial excellence in B2B marketing. And as the industry shifts its focus to the growth opportunities ahead after a challenging year, it’s never been more important for individual marketers, brands and agencies to showcase their incredible work.
With an unmatched heritage and scale, each year the Awards bring together the creators and masters of the field to share work that sculpts, shapes and pushes the boundaries of B2B.
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Judging
The B2B Marketing Awards have a fair, transparent and rigorous two-stage judging process. Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.
Sponsorship
As THE must-attend event in the B2B calendar, The B2B Marketing Awards is the most sought-after accolade guaranteed to boost a brand's profile. By sponsoring, you'll get over 6 months of brand exposure and reach over 1 million B2B marketers.
Key dates
Entries open: Early April
Early bird entry deadline: Friday 3 May
Entry deadline: Friday 12 July
First round judging: July
Shortlist announced: Early September
Second round judging: September
Ceremony: Wednesday 27 November
A: CAMPAIGN MECHANICS
Campaign mechanics honours the best examples of campaign execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events. PR, and data to achieve your marketing objectives.
1) Best omnichannel programme |
2) Best use of media |
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3) Best use of live events (physical, digital or hybrid) |
4) Best public relations campaign |
5) Best use of creative |
6) Best digital experience initiative |
7) Best use of social media or influencer marketing |
8) Best use of content |
9) Best use of customer insight |
10) Best use of AI |
B: BRAND MARKETING PROGRAMMES
Brand marketing recognises B2B marketing campaigns that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.
11) Best use of thought leadership |
12) Best purpose-led initiative |
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13) Best brand initiative |
C: GROWTH MARKETING PROGRAMMES
Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.
14) Best growth marketing campaign |
15) Best lead generation or demand generation campaign |
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16) Best account-based marketing campaign |
17) Best channel or ecosystem marketing initiative |
18) Best sales enablement initiative |
19) Most commercially successful campaign |
D: AUDIENCES AND OBJECTIVES
Audiences and objectives recognises B2B marketing campaigns that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.
20) Best limited-budget campaign |
21) Best volume audience campaign |
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22) Best enterprise targeted campaign |
23) Best employee engagement campaign |
24) Best international campaign |
25) Best product or service launch |
E: TEAMS AND PRACTITIONERS
Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organisations.
26) B2B marketing team of the year |
27) B2B marketer of the year |
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28) B2B agency of the year (UK) |
29) B2B global agency of the year |
GRAND PRIX
Our sponsors
Awards creative and concept
Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.
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