The B2B Marketing Awards Shortlist 2024

This year was a tough one. With a record number of entries, all of incredibly high quality, our judges had their work cut out for them. 

But now the shortlist has been finalised.

Take a look below to see if your campaign has made it into the running this year!

GROUP A: CAMPAIGN MECHANICS

Going global for growth by HSBC UK
Not Your '90s Intranet by Staffbase
Noise Annoys Campaign by The Think Tank for Oscar Acoustics
Peak Performance Campaign by The Think Tank for Phi Partners
The 7 Wonders Challenge by Travelport
ESG by True for KPMG
The power of appreciation by VCCP Business for Reward Gateway Edenred
Shifting perceptions to drive 'on-time, on-budget’ megaprojects by Wincanton

This category is sponsored by:

The Sound of Flight by Gravity Global for GE Aerospace
Launching GridOS to the accounts that matter by Ledger Bennett for GE Vernova
Let’s Fuel Change, by Neste and The Marketing Practice for Neste
ESG by True for KPMG
Take on Tomorrow podcast by PwC
Discover NZ Tech in the UK by RemetricX and Carswell Gould for New Zealand Trade & Enterprise
Demand More by Stein IAS for Juniper Networks

This category is sponsored by:

6sense 2023 Inspire UK by 6sense
The Adventures of Andrea Goodcounsel by Addleshaw Goddard
Partner Plus LIVE festival by BT Wholesale
Bring your vision into focus by Capgemini
Imagining the future at CES by Capgemini
The Data-Driven Leader Awards by Corndel
Where happiness is built-in by Enfuce
Customer Experience Excellence Event by KPMG and We are Tilt
Hosted Experiential Events​ by Loqate
The price of warmth: impossible choices for a green future by The Marketing Pod for Xoserve and Fuel Bank Foundation
Splunk Immersive Experience: This Time it’s Personal, by Splunk and The Marketing Practice

The Digital Vending Machine by Bango + Wildfire
Support Hub by Brands2Life for Experian
Leading the DAM market with AI by Bynder
Extra Flamin’ Hot – Creating FOMO and driving sales by Cirkle for PepsiCo
Defence disruption: Propelling counter-drone technology into the spotlight by ClearB2B for MARSS

Driving a £multimillion uplift in Finning rebuild leads by Lesniak Swann for Finning UK & Ireland
Noise Annoys Campaign by The Think Tank for Oscar Acoustics
The 7 Wonders Challenge by Travelport

Amazon Ads, Ads that work as hard as you do by Anomaly for Amazon Ads
Better believe it by The Croc for Sky Business
EY.ai - Face of the Future by EY
Morph and the PSTN Switch Off by Gamma
The Sound of Flight by Gravity Global for GE Aerospace
Unfold the Wonder by Ogilvy UK for Samsung Electronics UK
Fuel for thought by Revere for Lloyd's Register
Get You Money Hat on by Rooster Punk for Allica Bank
The Consumer Advisory Collection by True for KPMG
The power of appreciation by VCCP Business for Reward Gateway Edenred

This category is sponsored by:

Support Hub: Making essential service access universal by Brands2Life for Experian
One Million Lives Sustainably Improved by Bray Leino for Croda Foundation
Spot the Brand by Fight of Flight for Frontify
The Sound of Flight by Gravity Global for GE Aerospace
Making the invisible, visible by Momentum Worldwide for Verizon UK
Energy Demand Experience by PwC
Covent Carbon Capture by Stein IAS for Ecologi
XR augmented reality mobile app by Vertiv

This category is sponsored by:

Making dog poo splat across the headlines by Cirkle for Vetoquinol
Next Slide Company Please by Fight or Flight for Pitch
The Sound of Flight by Gravity Global for GE Aerospace
Safer, Smarter, Connected by Houston for MSA Safety
A New Vision for Corporate Eyecare by Tangerine Communications for Specsavers
The 7 Wonders Challenge by Travelport

The Digital Vending Machine by Bango + Wildfire
The Lever by Beneath for Celonis
Coral Maker by Brands2Life and Autodesk
Spot the Brand by Fight or Flight for Frontify
The Sound of Flight by Gravity Global for GE Aerospace
The always-on advantage by PA Consulting
The Grid Comms Hub Launch by Purechannels for CrowdStrike
Retail Media Thursdays by Skai
Noise Annoys Campaign by The Think Tank for Oscar Acoustics
The 7 Wonders Challenge by Travelport
Global Maritime Trends 2050 by Lloyd’s Register & Lloyd’s Register Foundation

The Lever by Beneath for Celonis
 CPHI Barcelona 23 by OLIVER for Informa Markets 
VELUX heritage proposition by SLG for Velux
Making the UK Domain the ultimate British business ally by Torpedo for Nominet
The Consumer Advisory Collection by True for KPMG

Category sponsored by:

Take Them There by Don't be Shy for Avantis Education
Make it Memorable by Everywherebrand for Ericsson
EY.ai - Face of the Future by EY
Powering the Portfolio by Revere for Giacom
When vision becomes reality: Finance is Open by Silver Agency for Finastra
Less waste, more speed with AI by The Marketing Practice for Palo Alto Networks

GROUP B: BRAND MARKETING PROGRAMMES

The Digital Vending Machine by Bango + Wildfire
Building trust in data sharing by Capgemini
Demand Signals: Circana's Data-Driven Success by Eureka Communications for Circana
SHOCKED by Man Bites Dog for GHD
The Sustainable CTO by Man Bites Dog for Intel
The Future of Luxury Retail by Ogilvy Global for Verizon Business
Fuelling our Future by PwC
Driving force for the future of green business solutions by Stripe Communications for ScottishPower
The Future of Machine Control by Tangerine Communications for Topcon Positioning Systems
Landlord Leaders by Vested for OSB Group

The Addleshaw Goddard Junglette Garden by Addleshaw Goddard and Mike McMahon Studio
Coral Maker by Brands2Life and Autodesk
Creating inclusive workplaces by Bupa in partnership with ParalympicsGB
Unite to act by Capgemini Invent
Lloyds Bank and Channel 4 Black in Business by Lloyds Banking Group and Channel 4
Creative Support for International Women's Day by Oakwood Agency for Women's Work Lab
Covent Carbon Capture by Stein IAS for Ecologi

The Addleshaw Goddard Junglette Garden by Addleshaw Goddard and Mike McMahon Studio
Make Possible by Emberson Marketing for Subsea7
EY.ai - Face of the Future by EY
The Sound of Flight by Gravity Global for GE Aerospace
Potential Unleashed by Korn Ferry
The Power of Voice by Publicis Pro for Twilio
Get You Money Hat on by Rooster Punk for Allica Bank
The 7 Wonders Challenge by Travelport
ESG by True for KPMG
The power of appreciation by VCCP Business for Reward Gateway Edenred

GROUP C: GROWTH MARKETING PROGRAMMES

The Lotlinx Effect by The Croc for Lotlinx
Growth Marketing Programme by Eckoh
The Not-so-B2B Growth Engine by MOI Global for Akamai
LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo
BNP Paribas: Right time, right place, right message by ServiceNow and The Marketing Practice for ServiceNow
Putting AI to work by ServiceNow

Happy Passengers by Boeing and The Marketing Practice
From zero to hero: Building a world class, global demand engine by Agent3 Group for Expereo
The Digital Vending Machine by Bango + Wildfire for Bango
Accelerate Opportunity by Gravity Global for Embraer Commercial Aviation
The Sound of Flight by Gravity Global for GE Aerospace
BT Security Sets You Free by JPC for BT Business
The Not-so-B2B Growth Engine by MOI Global for Akamai
Purechannels + AWS
Identifying and driving revenue growth in the legal sector through optimising channel mix performance by The Marketing Pod for Shred-it

A Taste of Triumph: Pouring Precision into the Food & Beverage Sector by Agent3 for Infor
Digital transformation partnership for sustainable business growth by Differentiated for Vodafone Business
Precision Insights by Digital Whiskey for Houlihan Lokey
CloudCatalyst: Atos & AWS by Gilroy for Atos & AWS 
Empowering the Future of Retail by Hotwire for Honeywell
Delivering Global 1:1 ABM at Scale by HUT 3 for UiPath
How to Launch an ABM Campaign in Five Days by Ledger Bennett for GE Vernova
Data Connects Us by Stein IAS for ZS
The ABCs of ABM for Next by Virgin Media O2 Business and The Marketing Practice
Turning the Ship Around: 1:1 ABM for GE by VMware and The Marketing Practice

Utilising audience data to transforming the value of the Atos Microsoft partnership by Coterie for and in collaboration with Atos
DemandXpert by Extu for Dell Technologies
LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo
CrowdStrike - The Grid Comms Hub Launch by Purechannels
Expertise Elevate by Revere for Westcoast

'IQ' by Bridge for Coca-Cola Europacific Partners
The precision selling revolution by Radish for Neo4J
LEAP - Lenovo Expert Achievers Programme by Motivforce for Lenovo
Gaining executive attention at Volkswagen Group by Splendid for ServiceNow
Project Phoenix: Changing hearts and minds to win new business by Wincanton

The Lotlinx Effect by The Croc for Lotlinx
Precision Insights by Digital Whiskey for Houlihan Lokey 
Delivering Global 1:1 ABM at Scale by HUT 3 for UiPath
CPHI Barcelona 23 by OLIVER for Informa Markets  
Not Your '90s Intranet by Staffbase
Demand More by Stein IAS for Juniper Networks
Peak Performance Campaign by The Think Tank for Phi Partners
Fuel for thought by Revere for Lloyd's Register

GROUP D: AUDIENCES AND OBJECTIVES

Precision Insights by Digital Whiskey for Houlihan Lokey 
How to Launch an ABM Campaign in Five Days by Ledger Bennett for GE Vernova
Sustainable Print Design by Navigate B2B Ltd for Park Communications Ltd
Art of the Possible by Omne for Ball Corporation
Future of Workplace Campaign by Pick Everard for UKREiiF 
SLG boosts CRASH Christmas Appeal 2022 by SLG for Crash Charity

Agile marketing training and transformation by Bright for Informa Markets - Pharma marketing team
We're here for you by Radish for Zonal
E.ON Bright Sparks by The Marketing Pod for E.ON UK

International Movies by Addleshaw Goddard
Connecting the dots by Capgemini
DemandXpert by Extu for Dell Technologies
EY.ai - Face of the Future by EY
Hiring Made Simple by IMG: Intermedia Global for Indeed
SHOCKED by Man Bites Dog for GHD
D3M by Purechannels for Amazon Web Services

The Consumer Advisory Collection by True for KPMG
E-FWD Thinking by Fifth Ring for DC Thomson
Unfold the Wonder by Ogilvy UK for Samsung Electronics UK
Future Ready by Omne for Britvic
Making imaging elementary by Velo B2B for Oxford Instruments

GROUP E: TEAMS AND PRACTITIONERS

Avanade - EMEA Marketing Team
Benefex Marketing Team
Bidwells Marketing Team
Demandbase
Just Global - Riverbed Team
Korn Ferry
EMEA Solutions & Industry Marketing Team, ServiceNow
System C
Virgin Media O2 Business (TMP)

Matt Allen, Bidwells
Hannah Tyler, Sprinklr
Allen Bonde, TreviPay
Nicola Clarke, VMO2

Brands2Life
The Croc
Gravity Global
Ice Blue Sky
Omne
Publicis Pro
Tangerine Communications
The Marketing Pod
The Think Tank
Vested

Fifth Ring
Gravity Global
Just Global
McCann Enterprise
Stein IAS
Transmission