This small-group discussion is designed for senior marketing leaders who want to go beyond the keynote and have an honest conversation about what it really takes to drive growth today.

Following our morning keynote, Most Valuable Player? How B2B Marketers Can Take More Control of Growth, we'll discuss:

• How leading marketing teams are succeeding in challenging market conditions
• Where marketers are making the biggest impact on growth
• Why proving value remains difficult for many teams
• What separates the marketing functions trusted by leadership from those still fighting for credibility

This is where the keynote's ideas are challenged, explored, and turned into practical actions you can apply in your own organisation.

The real value comes from the room itself: a small group of senior leaders, open discussion, and the opportunity to share experiences and ask the questions you wouldn't raise in a larger audience.

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Who should attend?
These roundtables are open to senior marketing leaders (e.g. Directors, CMOs) from client-side organisations.

How to attend:

Registration for Leaders' Tables have closed. If you've already selected your workshop sessions, all you need to do is show up for your selected session.

If you haven't reserved your spot for our interactive workshops yet and you would still like to attend them, please go to the respective room (see agenda) 10 minutes before the session commences and check with our staff for any available slots. 

Timings:
The roundtable will be held twice during the day.

11:25 - 12:25 - Leaders' Table 1
14:25 - 15:25 - Leaders' Table 2

Moderated by:

Robert Norum

Propolis ABM and Demand Strategy Expert, B2B Marketing

Robert Norum is a B2B Marketer with over 30 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 20 years as an independent marketing consultant.

​​​​​​​During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement.