B2B Ignite 2026 is your espresso shot of real-world perspectives and skills.
​​​​​​​Expect honest conversations. Live problem-solving. Less listening; more applying what you learned. 

This year, B2B Ignite has expanded to include the Ignite Exchange - a programme of super practical workshops and problem-solving sessions - packed full of bright ideas that will make a real difference to your campaigns.

Boost your B2B skills at the Ignite Skills Studio 

Ready to take your marketing techniques to the next level? At the Ignite Skills Studio, there's hands-on learning for the whole team. Practical workshops guide you through some of the essential skills and methods you need to make a strong commercial impact. 

Collaborate at the Problem Solving Circles

Get ready for honest conversations with B2B marketers handling the same challenges you are. The Problem Solving Circles are small group sessions that deep dive into some of the biggest pain points. Ideal for Marketing Managers and junior leaders who want to collaborate, compare experiences and turn How do I...? into I know how.

Join the Leaders' Tables

Exclusively for B2B marketing leaders and shapers, these tables have been created for you to discuss the big topic of the day.

Compare notes on strategy, and get a peer-to-peer perspective to validate or challenge your own direction.

Test drive the latest tech solutions at the Demo Hub

New for 2026, the Demo Hub brings live, hands-on demos to B2B Ignite. Explore the platforms, tools, and technologies helping B2B marketers drive smarter decisions, stronger engagement, and better commercial results through practical, real-world use cases.​​​​​​​