Be part of Europe’s biggest gathering of smart, practical B2B marketers.

B2B isn't standing still

- and neither should you.

As a B2B marketer, you’ve never faced so many threats – and opportunities – as you do right now. New buyer behaviours. The explosion of AI. Fresh competition and demands. Economic unrest.

You need to act, or be left behind – but how can you make confident decisions when the B2B landscape is fracturing under your feet?

B2B Ignite will give you that clarity. With exclusive research, no-holds-barred case studies, 70+ speakers, and hands-on workshops, you’ll find practical advice that’s relevant to you.

Think you don't have budget?

Think again. Here's how to convince your boss!

As marketers, we know there’s pressure to prove the return on every single penny spent – and rightfully so!

We also know that there’s a lot of events and content out there designed for you, meaning that buying an event ticket isn’t always the care-free exercise it once was.

So, if you need help convincing your boss that this event is worth attending, this handy guide is for you. 

What have our delegates said?

The Great AI Debate:

Is AI Killing B2B Marketing?

Join us for the greatest fight in history...

Is AI transforming B2B marketing for the better, or is it slowly chipping away at the human touch that makes marketing truly powerful?

Two sides. One epic battle. And you, the audience, are the judge. Who will win? It's up to YOU to decide!

We’ve gathered a powerhouse panel of marketing experts ready to go head-to-head on these critical questions. Get ready for some fiery opinions, and the chance to cast your vote!

The 2025 Agenda

The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s not. And with more than 70 speakers and hands-on workshops to choose from, your whole team can find relevant, practical advice for their specific needs.

The Speaker Lineup

Our place as the industry's foremost authority on B2B marketing attracts the very best expert speakers from both inside the industry, and beyond.

What's happening onsite?

Yes, B2B Ignite has an unparalleled agenda that you won't find anywhere else. BUT it's not only about that. This is the biggest B2B marketing networking experience in the world, and we always make sure to include a host of networking opportunities and benefits for our delegates. This year we've stepped it up a notch, with a darts tournament, welcome drinks, and games onsite.

Meet our Creative Partner

Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.