2023 Shortlist

Program mechanics

  • Give The People What They Want, by PMG
  • Don't Be Sorry, Call Ari, by Park & Battery
  • Tech Shark: A Force With Nature, by Gravity Global
  • Keeping It Cool: Henkel's Account-Based Transformation, by Transmission
  • Intelligent ABM as innovative as criminals, by Digital Radish
  • Capsuloc Product  Launch, by Studio North
  • End of the Weld, by Gravity Global
  • The World is a Beautiful Place, by Gravity Global
  • Hope is Everywhere, by Bader Rutter
  • Views from the top, by Stein IAS
  • Launching Box to Nature at Pack Expo, by Stein IAS
  • Manheim Express - Viper Voyage, by The Mx Group
  • RXO Brand Launch - Cow & Egret, by Doremus+Co
  • Going ''Pack to the Future'' to Launch Box to Nature, by Stein IAS
  • CSG - The Dynasty Collection, by The Mx Group
  • Direct Positive, by Bader Rutter
  • Energia: Fly The Future, by Gravity Global
  • Suspecting Cushing's, by Stein IAS
  • New business units, new identities, by Silver Agency
  • ''Buckle up with Bitrise'',  by Quarry for Bitrise
  • Envu Naming, Identity and Launch, by HLK
  • Keeping It Cool: Henkel's Account-Based Transformation, by Transmission
  • The Pathway to Inclusive Investment, by Man Bites Dog
  • LinkedIn Ads Blog, by LinkedIn
  • Veterinary Hope Foundation PSAs, by Bader Rutter
  • Unlocking the Power of eCommerce, by Realm
  • Energia: Fly the Future, by Gravity Global
  • LoSasso, Media for Automate 2022 - Here for the Trailblazers, by Lo Sasso
  • Energia: Fly the Future, by Gravity Global
  • A Beautiful Return, Park & Battery
  • Tech Shark: A Force With Nature, by Gravity Global
  • Launching Box to Nature at Pack Expo, by Stein IAS
  • Suspecting Cushing's, by Stein IAS
  • Tech Shark: A Force With Nature, by Gravity Global
  • Energia: Fly the Future, by Gravity Global
  • A virtual tour of the Dell Technologies Configuration Center, by Silver Agency

Brand marketing programs

  • B2B's Creativity Champion, by Stein IAS
  • Aquanomics: The economics of water risk and future resilience, by Man Bites Dog
  • LinkedIn Collective, by LinkedIn
  • Zoetis FutureBound Campaign, by Bader Rutter
  • Dell Technologies Limitless Innovations Presents BOUNDLESS, by Lacy Maxwell Experiential
  • Sustainable Cities Index 2022: Prosperity Beyond Profit, by Man Bites Dog
  • AWS Thought Leadership Campaign, by April Six
  • Energia: Fly the Future, by Gravity Global
  • Direct Positive, by Bader Rutter
  • The Pathway to Inclusive Investment, by Man Bites Dog
  • Sustainable Cities Index 2022: Prosperity Beyond Profit, by Man Bites Dog
  • 3M Court of Dreams, by Gravity Global
  • Battelle Memorial Institute: PFAS Annihilator Awareness Ca, by Edelman
  • Tech Shark: A Force With Nature, by Gravity Global
  • Never Done, by Publicis Sapient
  • Sustainable Cities Index 2022: Prosperity Beyond Profit, by Man Bites Dog
  • The Pathway to Inclusive Investment, by Man Bites Dog
  • Field & Farm, by Nelson Schmidt Inc.
  • The Strength of a Few Campaigns, by Nelson Schmidt Inc.
  • Energia: Fly the Future, by Gravity Global
  • The World is a Beautiful Place, by Gravity Global

Growth marketing programs

  • Keeping It Cool: Henkel's Account-Based Transformation, by Transmission
  • ''Buckle up with Bitrise'' by Quarry for Bitrise, by Quarry
  • Unstructured is Unlimited, by Park & Battery
  • Confidential Entry, by Just Global
  • Maytag Customer Stories, by Nelson Schmidt Inc.
  • Threat modelling is changing. Shift left., by Silver Agency
  • ''Buckle up with Bitrise'' by Quarry for Bitrise, by Quarry
  • ABM for high growth and new heights, by Digital Radish
  • Confidential Entry, by Just Global
  • Don't be Sorry, Call Ari, by Park & Battery
  • Keeping It Cool: Henkel's Account-Based Transformation, by Transmission
  • Unlocking the Power of eCommerce, by Realm
  • Making HR More Human, by SSDM
  • Tech Shark: A Force With Nature, by Gravity Global
  • A virtual tour of the Dell Technologies Configuration Center, by Silver Agency
  • Vertically Demanding: Refining Lexmark's Demand Gen Engine, by Stein IAS
  • Keep or Cull, by Bader Rutter
  • Tech Shark: A Force With Nature, by Gravity Global

Audiences and objectives

  • Intelligent ABM as innovative as criminals, by Digital Radish
  • Shell Aviation: Flightpath, by Edelman
  • Tech Shark: A Force With Nature, by Gravity Global
  • The $0.5 billion engine: Growing a channel from the ground up, by The Marketing Practice
  • Field & Farm, by Nelson Schmidt, Inc.
  • Dealer Recruitment, by Nelson Schmidt Inc.
  • ''Next-Level DEI Journey'' for Graebel by Quarry, by Quarry
  • ZS Data Connects Us, by Stein IAS

Teams and practitioners

  • Rebecca Lambert, Head of U.S. Cattle & Pork Marketing, Zoetis Inc.
  • Kyall Mai, SVP Chief Innovation Officer, Esquire Bank
  • Bader Rutter
  • StudioNorth
  • Stein IAS
  • Park & Battery 
  • Transmission
  • Edelman
  • The Marketing Practice