Once entries have closed, our judging panel will review all entries online and select a shortlist of finalists in each category. Using our confidential online judging platform, entries are scored, and the top performing submissions are put forward to the shortlist.

After the shortlist has been announced, we bring together a second panel of judges, made up of independent client-side marketers and industry experts, who meet for more virtual judging. The judges review and score each of the submissions on the shortlist. This process is held in private with only the judges in attendance to ensure confidentiality.

The judges use a scoring system to evaluate each submission, based on a set of criteria that are specific to each category. Our judges are looking for evidence of innovation, impact, creativity and effectiveness in each submission.

Our rigorous and transparent judging process is what sets us apart from other awards programmes. Our mission is to recognize and celebrate the best in US B2B marketing, and our judges work hard to ensure that each winner is truly deserving.