Winners 2025
Meet the campaigns and teams that raised the bar.
These are the winners who turned bold ideas into brilliant results, and showed what’s possible in B2B marketing.
A: PROGRAM MECHANICS
GOLD WINNER: How the Future Flows by Gravity Global for Uponor
SILVER WINNER: "Why Not Unisys?": When a Client's Words Become a Storytelling Masterpiece by Unisys
BRONZE WINNER: Do Data Differently: A brand turnaround that fixed the funnel by Transmission
GOLD WINNER: Ex Parte at Nasdaq by Park & Battery for Esquire Bank
SILVER WINNER: Innovation Sessions by CIVIC for Verizon Business Group
BRONZE WINNER: Those who dream of transformative flight, love E2 by Gravity Global for Embraer Commercial Aviation
GOLD WINNER: Money in Harmony by Sid Lee for FIS
SILVER WINNER: Dangerous Foods by Park & Battery for Thermo Fisher Scientific
BRONZE WINNER: Knowing Changes Everything by Stein for WCG
GOLD WINNER: Pest Files by HLK for Envu
SILVER WINNER: "Why Not Unisys?": When a Client's Words Become a Storytelling Masterpiece by Unisys
BRONZE WINNER: Fintech Insights by FIS & Marketbridge
GOLD WINNER: Okta – It’s Possible. by The MX Group for Okta
SILVER WINNER: Do Data Differently by Transmission for Qlik
SILVER WINNER: Brand to Demand by Transmission for MongoDB
BRONZE WINNER: Ex Parte at Nasdaq by Park & Battery for Esquire Bank
GOLD WINNER: Mack Hotel by Stein for Mack Trucks
SILVER WINNER: Kitchen Confessions by The Food Group for Unilever Food Solutions
BRONZE WINNER: AI under the Influence by Intercept for Microsoft
GOLD WINNER: From Months to Weeks: How AI Powered a Partner Burn Down ABM Sprint Campaign by ServiceNow
SILVER WINNER: Lights, Camera, Avatars by Intercept for SAP
BRONZE WINNER: Agents of Change by Intercept for HP
B: BRAND MARKETING PROGRAMS
GOLD WINNER: Outlook and the Voice of the Buyer & Marketer Research: Six Years of B2B Thought Leadership by INFUSE
SILVER WINNER: Envu–USGS Soil Carbon Study by HLK for Envu
BRONZE WINNER: Fintech Insights by FIS & Marketbridge
GOLD WINNER: The Ones by dentsu Creative for Grainger
SILVER WINNER: Love The Solve by Park & Battery for Acxiom
BRONZE WINNER: Building a Hero-Grade Brand for CentralSquare by MBLM for CentralSquare
C: GROWTH MARKETING PROGRAMS
GOLD WINNER: Innovation Sessions by CIVIC for Verizon Business Group
SILVER WINNER: Money in Harmony by Sid Lee for FIS
BRONZE WINNER: Those who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation
GOLD WINNER: Precision ABM at Scale: Reinventing Enterprise AI Engagement for Intel by dentsu for Intel
SILVER WINNER: Dynatrace ABM Program supported by Silver Agency
BRONZE WINNER: Money Lifecycle by FIS & Marketbridge
GOLD WINNER: Unlock Your Menu Potential by dentsu Creative for McCain
SILVER WINNER: Lenovo 360 Expert Achievers Program (LEAP) & Motivforce
HIGHLY COMMENDED: AutoFi Showroom Sales Deck by Keys & Kites
GOLD WINNER: Lenovo 360 Expert Achievers Progam (LEAP) & Motivforce
SILVER WINNER: Go BIG with BigQuery: Driving a 60x ROI on a Lean Budget by Google Cloud
SILVER WINNER: Champions of Social Justice by Park & Battery for Esquire Bank
GOLD WINNER: Driving Measurable Growth Through Multichannel Marketing by Causal for WEX
SILVER WINNER: Those who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation
GOLD WINNER: From Calls to Closed Revenue: Building a True Closed-Loop B2B Growth Engine by Marcel Digital for LightMart
SILVER WINNER: Driving Measurable Growth Through Multichannel Marketing by Causal for WEX
D: AUDIENCES AND OBJECTIVES
GOLD WINNER: Lenovo 360 Expert Achievers Program (LEAP) & Motivforce
SILVER WINNER: Driving Measurable Growth Through Multichannel Marketing by Causal for WEX
BRONZE WINNER: Those who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation
GOLD WINNER: Lenovo 360 Expert Achievers Program (LEAP) & Motivforce
SILVER WINNER: Samsung Summit by Blueprint Partners for Samsung
E: TEAMS AND PRACTITIONERS
GOLD WINNER: Champions of Social Justice: Park & Battery + Esquire Bank
SILVER WINNER: A Partnership for Growth: TrueVoice Growth Marketing + Humana
BRONZE WINNER: From Hidden Gem to National Growth Engine: The Express 4X4 Truck Rental + Magnetude Consulting Partnership
GOLD WINNER: Benjamin Pollack, Vice President of Digital Marketing, Unisys
GOLD WINNER: Park & Battery
SILVER WINNER: Stein
BRONZE WINNER: Transmission
Money in Harmony by Sid Lee for FIS
Congratulations to all the winners and a massive thank you to every participant. This year's awards attracted an exceptional standard of entries, and every piece of work stood out to our judges and earned its place among some of the strongest campaigns, teams, and marketers in US B2B marketing.
Check out the official Elevation Awards 2025 Winners Report, for insights, judges comments and the stories behind all the winners' success.