2025 Winners
Meet the campaigns and teams that raised the bar.
These are the winners who turned bold ideas into brilliant results, and showed what’s possible in B2B marketing.
A: PROGRAM MECHANICS
GOLD WINNER: Love at First Insight: Unisys's ABM Engagement Campaign by Unisys
BRONZE WINNER: Born of the Bond Docuseries by Bader Rutter for Zoetis
BRONZE WINNER: For Crews who make the Holiday by Mower for Carhartt
GOLD WINNER: Perfect Days with ServiceNow: From White Glove to Win! by Agent3 for ServiceNow
SILVER WINNER: Reignmakers by Baker Tilly
BRONZE WINNER: Revolutionizing Refuse by Mower for McNeilus
GOLD WINNER: Nursing Nirvana by Mower for ICU Medical
SILVER WINNER: Addressing the Elephant in the Room by KSV for PECO
BRONZE WINNER: Talking Commercial Plumbing by Park & Battery for Roto-Rooter
GOLD WINNER: ADP® Grit & Wisdom Contest by ADP®
SILVER WINNER: Driving Digital Transformation: How ServiceNow’s Content Marketing Accelerated in the Automotive Sector by Agent3 for ServiceNow
BRONZE WINNER: Unlock Ambition by Hewlett Packard Enterprise & Realm B2B
GOLD WINNER: The Sound of Flight by Gravity Global for GE Aerospace
SILVER WINNER: ABX: From Dream to Reality by Reltio & The Marketing Practice
BRONZE WINNER: Revolutionizing Refuse by Mower for McNeilus
GOLD WINNER: Real Talk with Matty by The Food Group for Unilever Food Solutions
SILVER WINNER: The World's Crispiest Bouquet by Bader Rutter for McCain Foods
BRONZE WINNER: The Sound of Flight by Gravity Global for GE Aerospace
GOLD WINNER: Fight Bank Fraud with their Best Behavior by Marketbridge for BioCatch
SILVER WINNER: When Vision Becomes Reality: Finance is Open by Silver Agency for Finastra
BRONZE WINNER: Intel: The Magic of Metaphors by Intercept for Intel
GOLD WINNER: The Sound of Flight by Gravity Global for GE Aerospace
SILVER WINNER: Revolutionizing Refuse by Mower for McNeilus
BRONZE WINNER: vAuto Academy by Keys & Kites for vAuto
B: BRAND MARKETING PROGRAMS
GOLD WINNER: Future Menus by The Food Group for Unilever Food Solutions
SILVER WINNER: A Tool to Retain Talent by Mower for Carhartt
BRONZE WINNER: TreviPay's B2B Buyer Report by TreviPay
GOLD WINNER: More Than Courage by Bader Rutter for Courage+
SILVER WINNER: Strong Minds, Stronger Players: Reimagining NFL Total Wellness by MBLM for NFL
BRONZE WINNER: Armis on the Invisible Frontline: A Mission to Safeguard Global Cybersecurity by Armis
GOLD WINNER: Making Space for Incredible by Transmission for AutoStore
SILVER WINNER: Nursing Nirvana by Mower for ICU Medical
BRONZE WINNER: This is Precision AI™ by weights&pulleys for Palo Alto Networks
C: GROWTH MARKETING PROGRAMS
GOLD WINNER: Global Experiential Program by Nutanix
SILVER WINNER: From Quantity to Quality: AI-Driven Lead Generation Revolution by Unisys
BRONZE WINNER: IT Unplugged by Nutanix
GOLD WINNER: Love at First Insight: Unisys's ABM Engagement Campaign by Unisys
SILVER WINNER: Eyes on the Future. Boots on the Ground by Marketbridge for Epiroc
BRONZE WINNER: ServiceNow ABM: Driving Innovation and Impact In The Automotive Sector by Agent3 for ServiceNow
GOLD WINNER: Treasure Data Use Cases Sales Enablement Tool by Keys & Kites for Treasure Data
SILVER WINNER: Manheim Imaging Experience Sales Enablement by Keys & Kites for Manheim
GOLD WINNER: IM AI-READY by Transmission for Iron Mountain
SILVER WINNER: SEKO Logistics: International B2B Growth by Marcel Digital for SEKO Logistics
BRONZE WINNER: Vanguard Promotion Channel Campaign by Nelson Schmidt for Wright Manufacturing
GOLD WINNER: The Sound of Flight by Gravity Global for GE Aerospace
SILVER WINNER: IM AI-READY by Transmission for Iron Mountain
BRONZE WINNER: Eyes on the Future. Boots on the Ground by Marketbridge for Epiroc
D: AUDIENCES AND OBJECTIVES
GOLD WINNER: A National Broker Network with Growth Marketing by TrueVoice Growth Marketing for Humana
SILVER WINNER: The Sound of Flight by Gravity Global for GE Aerospace
BRONZE WINNER: Global Experiential Program by Nutanix
GOLD WINNER: Collections that Work by Mower for Finvi
SILVER WINNER: Power to Move your Business by Transmission for Qualcomm
BRONZE WINNER: Powers of Me by Transmission for Microsoft
E: TEAMS AND PRACTITIONERS
GOLD WINNER: Tamara Marx, ServiceNow
SILVER WINNER: Sarah Roberts, Boldyn Networks
BRONZE WINNER: Katherine Lucas, State Street
GOLD WINNER: Park & Battery
SILVER WINNER: Mower
BRONZE WINNER: Transmission
Thank you to everyone who entered and congratulations to our winners. Your success is shaping the future of B2B marketing. Think you could be here next year? Register your interest for 2026.
Discover the full story behind the winners, download the complete Winners Report with exclusive insights, campaign highlights, and judges’ comments.