THE WINNER REPORT 2024 IS LIVE
The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more - creative and innovative than B2C.
The winners have now been announced in The B2B Marketing Elevation Awards 2024 Winners Report!
Who are the 2024 judges?
Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.
The judging process
The Elevation Awards have a fair, transparent and rigorous two-stage judging process.
Get noticed by senior client-side B2B marketers
The Elevation Awards attracts entries from some of the biggest US B2B brands. It is fast becoming a sought-after accolade guaranteed to boost a brand's profile and win recognition. By sponsoring, you'll get over 6 months of brand exposure throughout both the entries and Winners Report campaign, reaching 1 million+ B2B marketers.
Key dates
Entries open: 5 February 2024
Early bird entry deadline: 28 February 2024
Entry deadline: 29 March 2024
Shortlist announced: 20 June 2024
Winners' report release: September 2024
2024 Categories
A: PROGRAM MECHANICS
Program mechanics honours the best examples of program execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events, PR, and data to achieve your marketing objectives.
1) Best omnichannel program |
2) Best use of live events (physical, digital or hybrid) |
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3) Best use of creative |
4) Best use of content marketing |
5) Best use of media |
6) Best social media or influencer program |
7) Best use of AI/generative AI |
8) Best digital experience initiative |
B: BRAND MARKETING PROGRAMS
Brand marketing recognises B2B marketing programs that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.
9) Best use of thought leadership |
10) Best purpose-led initiative |
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11) Best brand initiative |
C: GROWTH MARKETING PROGRAMS
Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.
12) Best demand generation program |
13) Best account-based marketing program |
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14) Best sales enablement initiative |
15) Best growth marketing program |
16) Best scale B2B program (NEW!) |
D: AUDIENCES AND OBJECTIVES
Audiences and objectives recognizes B2B marketing programs that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.
17) Best enterprise-targeted marketing program |
18) Best channel or ecosystem marketing initiative |
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E: TEAMS AND PRACTITIONERS
Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organizations.
19) B2B marketer of the year |
20) B2B agency of the year (North America) |
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