Shortlist 2024
From thought-provoking campaigns that challenged the status quo to bold experiments that paid off, the shortlisted entries for 2024 represent the best of the best in US B2B marketing.
A: PROGRAM MECHANICS
Own Tomorrow by Gravity Global for Payoneer
Rise to the Challenge by HLK for Channel
More Opportunities in More Places by Mower for National Grid
More Than a Uniform by Mower for Carhartt Company Gear
Go With Lou Campaign by Nelson Schmidt Inc. for LiuGong North America
Champions of Social Justice by Park & Battery for Esquire Bank
Demand More by Stein IAS for Juniper Networks
Keep Breaking Through by Unisys
Sealing Success for ServiceNow: The 17500% ROI Event by Agent3 for ServiceNow
EPIC Throwdown by Bader Rutter for McCain Foods
Voice of the Client Thought Leadership Program by Brainrider
Innovate and Create? You Can in Michigan by Gravity Global for Michigan Economic Development Corporation (MEDC)
The Detroit Auto Show by Gravity Global for Michigan Economics Development Corporation (MEDC)
Accelerate Opportunity by Gravity Global for Embraer
More Than a Uniform by Mower for Carhartt Company Gear
Little Things by Mower for Rhode Island Energy
Music Makes Us Better by Park & Battery for Children's Music Fund
Champions of Social Justice by Park & Battery for Esquire Bank
Humans of B2B by Stein IAS for ANA NYC
EPIC Throwdown by Bader Rutter for McCain Foods
Accelerate Opportunity by Gravity Global for Embraer
Real. World. Change by Gravity Global for EDGE Strategy
Own Tomorrow by Gravity Global for Payoneer
Velocity Magazine by Hexagon
Music Makes Us Better by Park & Battery for Children's Music Fund
Drone Safety Zone by Mower for FirstEnergy
Little Things by Mower for Rhode Island Energy
PPD Adds Up by Park & Battery for PPD, a Thermo Fisher Scientific Company
Demand More by Stein IAS for Juniper Networks
EPIC Throwdown by Bader Rutter for McCain Foods
Innovate and Create? You Can in Michigan by Gravity Global for Michigan Economic Development Corporation (MEDC)
FieldFeast by HLK for Channel
Delo Expert Influencer Video Series by Quarry for Chevron Lubricants
Genie Bright Blue by Two Rivers Marketing for Genie
Volvo Trucks by Code and Theory for Volvo Trucks
Accelerate Opportunity by Gravity Global for Embraer
Drone Safety Zone by Mower for FirstEnergy
The New LeafLink.com by Park & Battery for LeafLink
B: BRAND MARKETING PROGRAMS
Born of the Bond Docuseries by Bader Rutter for Zoetis
ACCELERATE by CMG and Digital Journal Group
Real. World. Change by Gravity Global for EDGE Strategy
Subscription Overload by Intercept for HP
Healthier at home by PA Consulting
Champions of Social Justice by Park & Battery for Esquire Bank
Real. World. Change by Gravity Global for EDGE Strategy
Share the Spark by HLK for Envu
We Journey Together by Mower for The Arthritis Foundation
Cai & Kate by Mower for Allegheny Health Network
EPIC Throwdown by Bader Rutter for McCain Foods
Kevlar® EXO™ Launch by DuPont™
Look beyond the name by LSEG
Real. World. Change by Gravity Global for EDGE Strategy
Own Tomorrow by Gravity Global for Payoneer
More Than a Uniform by Mower for Carhartt Company Gear
Go With Lou Campaign by Nelson Schmidt for LiuGong North America
Champions of Social Justice by Park & Battery for Esquire Bank
C: GROWTH MARKETING PROGRAMS
From zero to hero: Building a world class, global demand engine by Agent3 Group for Expereo
Corelight and Blackbird PPC: Smarter Growth through First-Party Data Integration
Ads That Work As Hard As You Do by Code and Theory for Amazon Ads
Happy Passengers by The Marketing Practice for Boeing
More Than a Uniform by Mower for Carhartt Company Gear
More Opportunities in More Places by Mower for National Grid
Experience. Transformation. by Mower for Sun Chemical
Futureproof Demand Generation Campaign by Nelson Schmidt Inc. for Panduit
BioLife Solutions Data-Driven Media Program by TriComB2B
Wake up and smell the coffee! by Agent3 for ServiceNow
Helping Carers Care by Agent3 for ServiceNow
Turning the Ship Around: 1:1 ABM for GE by The Marketing Practice for VMware, now part of Broadcom
The Portrait of Personalization by Park & Battery for AllazoHealth
No Compromise by Quarry for Chevron Lubricants
Data Connects Us by Stein IAS for ZS
Integrated Account-Based Marketing Program for Global Enterprises by Tata Communications
Often Imitated. Never Duplicated. by Quarry for Graebel
Draxxin Lapsed User Campaign by Bader Rutter for Zoetis
Corelight and Blackbird PPC: Smarter Growth through First-Party Data Integration
Own Tomorrow by Gravity Global for Payoneer
Accelerate Opportunity by Gravity Global for Embraer
Full-Funnel Marketing in a New Era of Measurement by Jordan Digital Marketing for Sentry
More Than a Uniform by Mower for Carhartt Company Gear
Corelight and Blackbird PPC: Smarter Growth through First-Party Data Integration
Accelerate Opportunity by Gravity Global for Embraer
More Opportunities in More Places by Mower for National Grid
Little Things by Mower for Rhode Island Energy
D: AUDIENCES AND OBJECTIVES
Happy Passengers by The Marketing Practice for Boeing
Experience. Transformation. by Mower for Sun Chemical
Keep Breaking Through by Unisys
Be Intentional by Editions Financial LTD for BNY Mellon Investment Management
The Prysmian League by Mower for Prysmian
All in on AI by Silver Agency for Dell Technologies & NVIDIA
E: TEAMS AND PRACTITIONERS
Aaron Cullers, UL Solutions
Susan Samuelson, FirstEnergy
Teresa Poggenpohl, Unisys
Code & Theory
Gravity Global
Mower
Park & Battery
Stein IAS
Transmission