Please note that there is no Elevation Awards ceremony this year - instead, the winners will be published in The Elevation Awards 2024 Winners Report.

Find out more about the Report >>


The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more - creative and innovative than B2C.

The winners will be published in The B2B Marketing Elevation Awards 2024 Winners Report in September.

Who are the 2024 judges?

Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.

The judging process

The Elevation Awards have a fair, transparent and rigorous two-stage judging process. 

Find out more about the judging process >>

Get noticed by senior client-side B2B marketers

The Elevation Awards attracts entries from some of the biggest US B2B brands. It is fast becoming a sought-after accolade guaranteed to boost a brand's profile and win recognition. By sponsoring, you'll get over 6 months of brand exposure throughout both the entries and Winners Report campaign, reaching 1 million+ B2B marketers.

Key dates

Entries open: 5 February 2024

Early bird entry deadline: 28 February 2024

Entry deadline: 29 March 2024

Shortlist announced: 20 June 2024

Winners' report release: September 2024

2024 Categories


Program mechanics honours the best examples of program execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events, PR, and data to achieve your marketing objectives. 

1) Best omnichannel program

2) Best use of live events (physical, digital or hybrid)

3) Best use of creative

4) Best use of content marketing

5) Best use of media

6) Best social media or influencer program

7) Best use of AI/generative AI

8) Best digital experience initiative


Brand marketing recognises B2B marketing programs that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.

9) Best use of thought leadership

10) Best purpose-led initiative

11) Best brand initiative



Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.

12) Best demand generation program

13) Best account-based marketing program

14) Best sales enablement initiative

15) Best growth marketing program

16) Best scale B2B program (NEW!)



Audiences and objectives recognizes B2B marketing programs that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.

17) Best enterprise-targeted marketing program

18) Best channel or ecosystem marketing initiative


Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organizations.

19) B2B marketer of the year

20) B2B agency of the year (North America)