Winners 2024

From thought-provoking campaigns that challenged the status quo to bold experiments that paid off, the 2024 winners represent the best of the best in US B2B marketing. A huge congratulations to everyone who made it!

A: PROGRAM MECHANICS

GOLD WINNER: Rise to the Challenge by HLK for Channel

SILVER WINNER: Keep Breaking Through by Unisys

BRONZE WINNER: Champions of Social Justice by Park & Battery for Esquire Bank

GOLD WINNER: EPIC Throwdown by Bader Rutter for McCain Foods

SILVER WINNER: Sealing Success for ServiceNow: The 17500% ROI Event by Agent3 for ServiceNow

BRONZE WINNER: Innovate and Create? You Can in Michigan by Gravity Global for Michigan Economic Development Corporation (MEDC)

GOLD WINNER: More Than a Uniform by Mower for Carhartt Company Gear

SILVER WINNER: Humans of B2B by Stein IAS for ANA NYC

BRONZE WINNER: Accelerate Opportunity by Gravity Global for Embraer

GOLD WINNER: Music Makes Us Better by Park & Battery for Children's Music Fund

SILVER WINNER: Accelerate Opportunity by Gravity Global for Embraer

BRONZE WINNER: Real. World. Change by Gravity Global for EDGE Strategy

GOLD WINNER: Drone Safety Zone by Mower for FirstEnergy

SILVER WINNER: Demand More by Stein IAS for Juniper Networks

BRONZE WINNER: Little Things by Mower for Rhode Island Energy

GOLD WINNER: FieldFeast by HLK for Channel

SILVER WINNER: EPIC Throwdown by Bader Rutter for McCain Foods

BRONZE WINNER: Delo Expert Influencer Video Series by Quarry for Chevron Lubricants

GOLD WINNER: Accelerate Opportunity by Gravity Global for Embraer

SILVER WINNER: Drone Safety Zone by Mower for FirstEnergy

BRONZE WINNER: Volvo Trucks by Code and Theory for Volvo Trucks

B: BRAND MARKETING PROGRAMS

GOLD WINNER: ACCELERATE by CMG and Digital Journal Group
SILVER WINNER: Real. World. Change by Gravity Global for EDGE Strategy
BRONZE WINNER: Healthier at home by PA Consulting

GOLD WINNER: We Journey Together by Mower for The Arthritis Foundation

SILVER WINNER: Share the Spark by HLK for Envu

BRONZE WINNER: Real. World. Change by Gravity Global for EDGE Strategy

GOLD WINNER: Look beyond the name by LSEG

SILVER WINNER: EPIC Throwdown by Bader Rutter for McCain Foods

BRONZE WINNER: Kevlar® EXO™ Launch by DuPont™

C: GROWTH MARKETING PROGRAMS

GOLD WINNER: Ads That Work As Hard As You Do by Code and Theory for Amazon Ads

SILVER WINNER: More Than a Uniform by Mower for Carhartt Company Gear

BRONZE WINNER: Futureproof Demand Generation Campaign by Nelson Schmidt Inc. for Panduit    

GOLD WINNER: Wake up and smell the coffee! by Agent3 for ServiceNow

SILVER WINNER: Data Connects Us by Stein IAS for ZS

BRONZE WINNER: Helping Carers Care by Agent3 for ServiceNow

GOLD WINNER: More Than a Uniform by Mower for Carhartt Company Gear

SILVER WINNER: Draxxin Lapsed User Campaign by Bader Rutter for Zoetis

BRONZE WINNER: Own Tomorrow by Gravity Global for Payoneer

GOLD WINNER: More Opportunities in More Places by Mower for National Grid 

SILVER WINNER: Little Things by Mower for Rhode Island Energy

BRONZE WINNER: Accelerate Opportunity by Gravity Global for Embraer

D: AUDIENCES AND OBJECTIVES

GOLD WINNER: Keep Breaking Through by Unisys

SILVER WINNER: Happy Passengers by The Marketing Practice for Boeing

BRONZE WINNER: Experience. Transformation. by Mower for Sun Chemical

GOLD WINNER: Be Intentional by Editions Financial LTD for BNY Mellon Investment Management

SILVER WINNER: All in on AI by Silver Agency for Dell Technologies & NVIDIA

BRONZE WINNER: The Prysmian League by Mower for Prysmian

E: TEAMS AND PRACTITIONERS

GOLD WINNER: Susan Samuelson, FirstEnergy

SILVER WINNER: Teresa Poggenpohl, Unisys

BRONZE WINNER: Aaron Cullers, UL Solutions

GOLD WINNER: Mower

SILVER WINNER: Park & Battery

BRONZE WINNER: Code & Theory