Winners 2024
From thought-provoking campaigns that challenged the status quo to bold experiments that paid off, the 2024 winners represent the best of the best in US B2B marketing. A huge congratulations to everyone who made it!
A: PROGRAM MECHANICS
GOLD WINNER: Rise to the Challenge by HLK for Channel
SILVER WINNER: Keep Breaking Through by Unisys
BRONZE WINNER: Champions of Social Justice by Park & Battery for Esquire Bank
GOLD WINNER: EPIC Throwdown by Bader Rutter for McCain Foods
SILVER WINNER: Sealing Success for ServiceNow: The 17500% ROI Event by Agent3 for ServiceNow
BRONZE WINNER: Innovate and Create? You Can in Michigan by Gravity Global for Michigan Economic Development Corporation (MEDC)
GOLD WINNER: More Than a Uniform by Mower for Carhartt Company Gear
SILVER WINNER: Humans of B2B by Stein IAS for ANA NYC
BRONZE WINNER: Accelerate Opportunity by Gravity Global for Embraer
GOLD WINNER: Music Makes Us Better by Park & Battery for Children's Music Fund
SILVER WINNER: Accelerate Opportunity by Gravity Global for Embraer
BRONZE WINNER: Real. World. Change by Gravity Global for EDGE Strategy
GOLD WINNER: Drone Safety Zone by Mower for FirstEnergy
SILVER WINNER: Demand More by Stein IAS for Juniper Networks
BRONZE WINNER: Little Things by Mower for Rhode Island Energy
GOLD WINNER: FieldFeast by HLK for Channel
SILVER WINNER: EPIC Throwdown by Bader Rutter for McCain Foods
BRONZE WINNER: Delo Expert Influencer Video Series by Quarry for Chevron Lubricants
GOLD WINNER: Accelerate Opportunity by Gravity Global for Embraer
SILVER WINNER: Drone Safety Zone by Mower for FirstEnergy
BRONZE WINNER: Volvo Trucks by Code and Theory for Volvo Trucks
B: BRAND MARKETING PROGRAMS
GOLD WINNER: ACCELERATE by CMG and Digital Journal Group
SILVER WINNER: Real. World. Change by Gravity Global for EDGE Strategy
BRONZE WINNER: Healthier at home by PA Consulting
GOLD WINNER: We Journey Together by Mower for The Arthritis Foundation
SILVER WINNER: Share the Spark by HLK for Envu
BRONZE WINNER: Real. World. Change by Gravity Global for EDGE Strategy
GOLD WINNER: Look beyond the name by LSEG
SILVER WINNER: EPIC Throwdown by Bader Rutter for McCain Foods
BRONZE WINNER: Kevlar® EXO™ Launch by DuPont™
C: GROWTH MARKETING PROGRAMS
GOLD WINNER: Ads That Work As Hard As You Do by Code and Theory for Amazon Ads
SILVER WINNER: More Than a Uniform by Mower for Carhartt Company Gear
BRONZE WINNER: Futureproof Demand Generation Campaign by Nelson Schmidt Inc. for Panduit
GOLD WINNER: Wake up and smell the coffee! by Agent3 for ServiceNow
SILVER WINNER: Data Connects Us by Stein IAS for ZS
BRONZE WINNER: Helping Carers Care by Agent3 for ServiceNow
GOLD WINNER: More Than a Uniform by Mower for Carhartt Company Gear
SILVER WINNER: Draxxin Lapsed User Campaign by Bader Rutter for Zoetis
BRONZE WINNER: Own Tomorrow by Gravity Global for Payoneer
GOLD WINNER: More Opportunities in More Places by Mower for National Grid
SILVER WINNER: Little Things by Mower for Rhode Island Energy
BRONZE WINNER: Accelerate Opportunity by Gravity Global for Embraer
D: AUDIENCES AND OBJECTIVES
GOLD WINNER: Keep Breaking Through by Unisys
SILVER WINNER: Happy Passengers by The Marketing Practice for Boeing
BRONZE WINNER: Experience. Transformation. by Mower for Sun Chemical
GOLD WINNER: Be Intentional by Editions Financial LTD for BNY Mellon Investment Management
SILVER WINNER: All in on AI by Silver Agency for Dell Technologies & NVIDIA
BRONZE WINNER: The Prysmian League by Mower for Prysmian
E: TEAMS AND PRACTITIONERS
GOLD WINNER: Susan Samuelson, FirstEnergy
SILVER WINNER: Teresa Poggenpohl, Unisys
BRONZE WINNER: Aaron Cullers, UL Solutions
GOLD WINNER: Mower
SILVER WINNER: Park & Battery
BRONZE WINNER: Code & Theory