By 2025, leveraging AI in B2B marketing and Account-Based Marketing (ABM) isn’t optional - it’s essential. But the path to AI success isn’t always smooth. In this session, we’ll cut through the hype and dig into genuine best practices alongside real-world failures. Discover where AI truly drives results and where it can derail your strategy if misapplied. Walk away with practical insights on avoiding common pitfalls and embracing proven tactics to future-proof your marketing efforts. Let’s get serious about AI and ensure you have the tools to thrive in the evolving world of B2B and ABM.