ABM doesn’t stop once the deal is closed. As growth targets rise and budgets tighten, leading B2B teams are extending ABM beyond new logo acquisition to drive retention, expansion, and long-term customer value. 

In this customer-led panel, Demandbase customers will share how they apply ABM across the entire customer lifecycle from identifying and prioritising high-value target accounts, to accelerating pipeline and ultimately expanding and deepening relationships with existing customers.  You’ll hear real-world examples of how teams use intent, engagement and account-level insights to trigger the right plays at the right time, align marketing, sales, and customer success, and measure impact beyond pipeline alone. Whether you’re looking to scale ABM, improve close rates, or unlock more revenue from your current customer base, this session will offer practical frameworks, honest lessons learned, and actionable takeaways you can apply immediately.