In today’s B2B landscape, automation and AI dominate the conversation—but in logistics human interaction and trust still win. This session explores how a hyper-focused 1:1 ABM approach can deliver measurable impact beyond revenue, strengthening relationships and accelerating pipeline through personalized messaging, tailored content, and authentic human engagement.

We’ll dive into a real case study showing how precision, personalization, and meaningful conversations helped us cut through the noise and create value in long decision cycles.

Session Focus:

• Marketing and Sales Strategy & Planning for 1:1 ABM: Building programs that resonate with strategic accounts.
• Humanizing Marketing in an Automated Era: Marketing and Sales working together using Seismic to make every interaction personal and relevant.
• Driving Long-Term Buy-In: Aligning vertical insights and product relevance to customer priorities.
• Metrics & Measurement: To measure the success of our ABM program, we will track key metrics such as account engagement, pipeline acceleration, growth, revenue impact, account penetration, customer retention and expansion, marketing and sales alignment, and cost efficiency. How this metrics will help us assess the effectiveness of our strategies, ensure meaningful results, and make data-driven adjustments to optimise performance.
• Sales-Marketing Alignment: Best practices for collaboration between sales and marketing teams.