In uncertain markets, resilient growth doesn’t come from better campaigns - it comes from aligned leadership and a shared growth language. In this fireside-style conversation, a CEO, CMO, CCO, and CFO from leading B2B organisations discuss how alignment at the top creates clarity, confidence, and measurable impact.

The panel will explore why marketing leaders often struggle to be understood at board level and how marketing can (and must) shift its language from activity to outcomes. From revenue contribution and customer value to risk, investment, and growth signals, this session looks at how marketing earns its seat at the table.

Expect honest perspectives on what CEOs, CFOs, and commercial leaders expect from marketing today - and how shared metrics, accountability, and trust turn alignment into resilient growth.