Shimon thrives on driving innovation in B2B marketing, sales, and strategy. As a managing director at SPOTONVISION, he shapes the agency’s vision, forges strategic partnerships, and spearheads customer growth. Shimon is dedicated to pushing marketers to think creatively and embrace accountability, ensuring that the impact of marketing on business outcomes is both clear and measurable. He presents in various formats on B2B marketing trends, account-based marketing (including relevant technologies), and sales and marketing alignment.