Be part of Europe’s biggest gathering of smart, practical B2B marketers.

B2B isn't standing still

- and neither should you.

As a B2B marketer, you’ve never faced so many threats – and opportunities – as you do right now. New buyer behaviours. The explosion of AI. Fresh competition and demands. Economic unrest.

You need to act, or be left behind – but how can you make confident decisions when the B2B landscape is fracturing under your feet?

B2B Ignite will give you that clarity. With exclusive research, no-holds-barred case studies, 70+ speakers, and hands-on workshops, you’ll find practical advice that’s relevant to you.

B2B Ignite will return in July 2026.

The 2025 Agenda

The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s not. And with more than 70 speakers and hands-on workshops to choose from, your whole team can find relevant, practical advice for their specific needs.

B2B Ignite 2025 highlights

What have our delegates said?

The Great AI Debate:

Is AI Killing B2B Marketing?

Join us for the greatest fight in history...

Is AI transforming B2B marketing for the better, or is it slowly chipping away at the human touch that makes marketing truly powerful?

Two sides. One epic battle. And you, the audience, are the judge. Who will win? It's up to YOU to decide!

We’ve gathered a powerhouse panel of marketing experts ready to go head-to-head on these critical questions. Get ready for some fiery opinions, and the chance to cast your vote!

Meet our Creative Partner

Revere is a strategic B2B technology marketing agency that uses intelligence, creativity, and reach to accelerate and amplify your impact. We help B2B technology companies find their space in a crowded, fast-moving world. From market intelligence and strategic storytelling to visionary creative and digital impact, we develop B2B Marketing with Meaning™ – opening up a value-driven dialogue between brands and their ideal business customers.