If you’ve ever waited for a copywriter to respond to a brief, you’ll understand why marketers are so excited about ChatGPT’s ability to generate lifelike prose on virtually any subject. In seconds. For free. But can an AI chatbot really write effective B2B marketing content? Yes… and no. Copywriting specialist David McGuire will clarify exactly what bot-written copy can do for you (and what it can’t) as well as provoking some thoughts about other areas of your marketing content where generative AI might just be about to change everything. He’ll also share the results of a test where human writers, ChatGPT, and AI-writer combinations all tackled the same B2B writing task – and reveal whether this synopsis was written by a person, or a bot.

You will learn:

- The strengths and drawbacks of AI-powered writing

- Where ChatGPT fits into your own content strategy

- How human and AI writers can work together

- Key pitfalls to avoid with AI-generated marketing copy

The big key takeaway for this session is:

To have better clarity about whether AI-powered copywriting could be right for your marketing