Mr David McGuire
Radix Communications Ltd
David is B2B Marketing’s resident B2B copywriting specialist and trainer. He has built a career out of making dull things interesting, and complicated things simple – crafting written content about everything from air conditioning controllers to cybersecurity insurance. David is Creative Director of the UK’s largest dedicated B2B tech writing agency, leading a team of fourteen experienced copywriters. He’s also the regular host of the UK’s national copywriting conference, and the popular podcast “B2BQ&A”.