Drive demand and lead generation with intent! Because intent is the new lead!
Date & Time
Thursday, June 29, 2023, 11:30 AM - 12:00 PM
Andy Johnson
  • Learn how demand and lead generation methods combine to drive phenomenal results that get you promoted and noticed by your peers
  • Hear real-life examples of where Intent data is harvested across multiple touch points to focus lead generation where it really pays off

Intent data is the new lead! We all want theory, but we want to see practical examples of how we can deliver more. This session showcases two real world examples of global campaign creation and execution, where harvesting Intent data sits at the very heart of the program. Two different examples detailing practical take outs that allow you to start to replicate and deliver phenomenal results.

This session will give you insight into:
1. How to extract the value of intent data from campaign activity and align to sales
2. How to repurpose campaign assets and marketing materials across multiple campaigns
3. Seeing how it’s possible to take and deliver more marketing opportunities than traditional demand / lead generation campaign activity