Intent data may not be new but using it effectively isn’t easy. We’ll show you how.
Join Carmen Overton, Global Head of Growth Marketing at Atos, and Andy Johnson Head of Client Strategy (Hut 3) to see how intent data was used to reveal opportunities in key accounts and prospects in a combined ABM and new logo initiative. The result? €249 million of pipeline and a deal value of €71 Million.
And hear from Ruth Oakey, Global Marketing Director at Eckho who will take you through their demand programme, in which intent is being used to identify key new markets and opportunities.
These two real-life examples will demonstrate how your marketing team can use intent data to achieve phenomenal results.
This session will give you insight into:
- How to extract the value of intent data from campaign activity and align it with sales (no more working in siloes!)
- How to repurpose campaign material across buyer stages within multiple campaigns
- How to use ‘intent engines’ to grow opportunities in new markets
- How you can use intent data to create more opportunities than traditional demand/lead generation campaign activity.