Co-founder of TorchFish, along with James Risch, a strategic branding, marketing, and communications consultancy in Geneva, CH. 30 years with Young&Rubicam, deep international consumer (5 years) and b2b experience (25+ years.) NY to Geneva. Clients: MS, DuPont, Medtronic, Caterpillar, Areva, Disney, Kraft, EU; multiple finance, med-tech, UN/NGOs, 200+ SMEs. Created the Brand Octagon, comprehensive basis for developing brand (re-)positioning, ad campaigns, change management programs, preparation for M&As, IPOs. Write, speak for major b2b publications and events. Ph.D. from Princeton, Classics.