Research & thought leadership
Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets.
Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. For more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organisations.
Kerry authored and co-authored a wide range of key models and frameworks for SiriusDecisions and Forrester, has spoken at dozens of industry events, including four appearances as a SiriusDecisions Summit keynote speaker.
Throughout, Kerry has continued to drive the buying groups revolution in B2B, helping organisations transform from outmoded, ineffective lead-based practices to modern, buying team and opportunity-centric processes to unlock next-level performance.
You can’t spell aligned without AI: How AI aligns marketing with buyers and with sales