Strategic Account Director
Steve’s 25-year sales and marketing career in B2B technology has spanned start-ups to enterprises across EMEA and the US, working agency, client and vendor-side in the process. For the last 10 years Steve has worked in leading martech vendors, supporting B2B marketers and their agencies, to deliver insight-fuelled customer acquisition strategies and programmes that align to their buyers. As a sales leader, coach and practitioner, Steve has been immersed first- hand in thousands of buying journeys and has a passion for helping clients to adopt scalable, data-driven approaches that refine targeting and messaging, reduce waste and improve performance.
The importance of converging ABM and Demand to optimise your marketing budget this year