Pre-event Webinars
Confirmed speakers:
Demonstrating the value of marketing in tough times.
November 14th 2024 | 2:00 PM ET
In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures, the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short-term sales, and what can be done to remain innovative despite dwindling budgets.
Confirmed speakers:
- Katherine Curtin, Senior Director, Head of Marketing - Know Your Customer, Moody's
- Further speakers to be announced soon
The impact of global, political, and economic forces on B2B marketing.
December 4th 2024 | 2:00 PM ET
With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to evolve alongside new dynamics to remain on the front foot. In this panel, we will explore the main global political and economic disruptions, the short-term and long-term dynamics that will affect marketers, and what can marketers do to rise to the challenges of these uncertain times.