31 October 2023, 150 Minories, Aldgate, London

The day before the conference, we will be running the ABM Essentials Training course. This full day, in-person training will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 600 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.

What will you learn?

The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:

• How to pitch ABM to your organisation, develop your strategy & messaging.
• How to get executive buy-in and sales engagement.
• How to segment and select accounts.
• The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.
• How to use research & insight effectively whilst measuring your ABM programme effectively.

What's included?

All participants will receive the 100+ slide deck with all the content covered over the course of the two 3-hour training sessions. This includes:

• The account selection template.
• The six-stage process for all three types of ABM.
• Guideline agendas for ABM scoping, strategy & messaging workshops.
• Recommended research & insight structure.
• Several case studies of successful ABM programmes.