ABM is dead, long live ABM
What was once the new kid on the block has now matured. ABM may no longer be the silver bullet in B2B Marketing, but it’s alive and kicking out better results than ever. Despite similar challenges in EMEA and the US, mass adoption has revealed radically contrasting regional perspectives. 

In the run up to the 2023 Global ABM Conference, we are hosting The Great International ABM Debate in association with Transmission. Six seasoned ABM practitioners take their continental views to the table in three live debates.  

Will AI upend how we do ABM? Is ABM old news in 2023? And can creativity improve ABM success?  
 
Buckle up, it’s going to be a big one.  

The debates:

Session 1:  “AI is going to change everything about ABM.”  
Session 2:  “The ABM hype is gone and so should ABM.”   
Session 3:  “ABM is no more or less creative than other programmes.”   

Discussion points include:

•        Will Ai change everything about ABM or just some specific aspects? 
•        Do we accept now that ABM is a discipline and not just good marketing? 
•        Will ABMers ever start being more creative? 
•        Explore the differing perspectives between the US and EMEA – two very similar markets doing very different marketing 
•         Learn the opinions and priorities of leading ABM practitioners from the US and EMEA markets 

How can you join?

The Great ABM Debate is a free to attend and open to any client side B2B marketer. Simply register here to book your place.

*This event is for client-side marketers and the organisers reserve the right to decline registrations that don't meet this criteria. 

Chaired by:

Joel Harrison,
Editor in Chief, B2B Marketing