Shortlist 2025
The Elevation Awards 2025 shortlist celebrates the standout campaigns, teams, and brands that are pushing the boundaries of US B2B marketing. These entries represent the very best in creativity, strategy, and measurable impact across the industry.
A: PROGRAM MECHANICS
Born of the Bond Docuseries by Bader Rutter for Zoetis
For Crews Who Make The Holiday by Mower for Carhartt
Revolutionizing Refuse by Mower for McNeilus
Talking Commercial Plumbing by Park & Battery for Roto-Rooter
The Elephant in The Courtroom by Park & Battery for Esquire Bank
Power To Move Your Business by Transmission for Qualcomm
IM AI-READY by Transmission for Iron Mountain
Love at First Insight: Unisys's ABM Engagement Campaign by Unisys
Perfect Days with ServiceNow: From White Glove to Win! By Agent3 for ServiceNow
Reignmakers by Baker Tilly
Revolutionizing Refuse by Mower for McNeilus
Collections that Work by Mower for Finvi
IT Unplugged by Nutanix
Mr. Note-It-All by Intelligent Demand for LastPass
Intelligence Connected by Gravity Global for M&G Investments
ReadyDose by Gravity Global for Ecolab
The Sound of Flight by Gravity Global for GE Aerospace
Addressing the Elephant in the Room by KSV for PECO
Nursing Nirvana by Mower for ICU Medical
Talking Commercial Plumbing by Park & Battery for Roto-Rooter
Powers of Me by Transmission for Microsoft
Driving Digital Transformation: How ServiceNow’s Content Marketing Accelerated in the Automotive Sector by Agent3 for ServiceNow
The Sound of Flight by Gravity Global for GE Aerospace
ADP® Grit & Wisdom Contest by Growthmode Marketing for ADP®
Unlock Ambition by Hewlett Packard Enterprise & Realm B2B
A Partnership to Power The Future by Mower for Carhartt
The Sound of Flight by Gravity Global for GE Aerospace
Unlock Ambition by Hewlett Packard Enterprise & Realm B2B
Revolutionizing Refuse by Mower for McNeilus
Time Delay by Park & Battery for Thermo Fisher Scientific PPD
ABX: From Dream to Reality by Reltio & The Marketing Practice
The World's Crispiest Bouquet by Bader Rutter for McCain Foods
Real Talk with Matty by The Food Group for Unilever Food Solutions
The Sound of Flight by Gravity Global for GE Aerospace
Influencer Rant by Marketbridge for Chevron Lubricants
Intel: The Magic of Metaphors by Intercept for Intel
Fight Bank Fraud With Their Best Behavior by Marketbridge for BioCatch
When Vision Becomes Reality: Finance is Open by Silver Agency for Finastra
The Sound of Flight by Gravity Global for GE Aerospace
vAuto Academy by Keys & Kites for vAuto
Liviniti.com Website by Keys & Kites for Liviniti
Revolutionizing Refuse by Mower for McNeilus
B: BRAND MARKETING PROGRAMS
Future Menus by The Food Group for Unilever Food Solutions
The Sound of Flight by Gravity Global for GE Aerospace
Unlock Ambition by Hewlett Packard Enterprise & Realm B2B
A Tool to Retain Talent by Mower for Carhartt
CXO Masterclass by Nutanix
Brand Impact Index by PA Consulting
TreviPay's B2B Buyer Report
Armis on the Invisible Frontline: A Mission to Safeguard Global Cybersecurity by Armis
More Than Courage by Bader Rutter for Courage+
Strong Minds, Stronger Players: Reimagining NFL Total Wellness by MBLM for NFL
The Sound of Flight by Gravity Global for GE Aerospace
Storytelling Tips by Marketbridge for National Geographic
Collections that Work by Mower for Finvi
Nursing Nirvana by Mower for ICU Medical
Believe in What You Build by The MX Group for Zekelman Industries
Making Space for Incredible by Transmission for AutoStore
This is Precision AI™ by weights&pulleys for Palo Alto Networks
C: GROWTH MARKETING PROGRAMS
Medius: Fueling Growth with Smarter Demand Gen by Marcel Digital for Medius
For Crews Who Make The Holiday by Mower for Carhartt
Sentinel Veterinarian Campaign by Nelson Schmidt for Kent Nutrition Group
Global Experiential Program by Nutanix
IT Unplugged by Nutanix
Talking Commercial Plumbing by Park & Battery for Roto-Rooter
IM AI READY by Transmission for Iron Mountain
From Quantity to Quality: AI-Driven Lead Generation Revolution by Unisys
ServiceNow ABM: Driving Innovation and Impact In The Automotive Sector by Agent3 for ServiceNow
Location. Location. Connectivity: Boldyn Networks Commercial Real Estate Campaign by Boldyn Networks
Eyes on the Future. Boots on the Ground by Marketbridge for Epiroc
Love at First Insight: Unisys's ABM Engagement Campaign by Unisys
Treasure Data Use Cases Sale Enablement Tool by Keys & Kites for Treasure Data
Manheim Imaging Experience Sales Enablement by Keys & Kites for Manheim
SEKO Logistics: International B2B Growth by Marcel Digital for SEKO Logistics
Vanguard Promotion Channel Campaign by Nelson Schmidt for Wright Manufacturing
IM AI-READY by Transmission for Iron Mountain
Intelligence Connected by Gravity Global for M&G Investments
The Sound of Flight by Gravity Global for GE Aerospace
Eyes on the Future. Boots on the Ground by Marketbridge for Epiroc
For Crews Who Make The Holiday by Mower for Carhartt
IM AI-READY by Transmission for Iron Mountain
D: AUDIENCES AND OBJECTIVES
Intelligence Connected by Gravity Global for M&G Investments
The Sound of Flight by Gravity Global for GE Aerospace
For Crews Who Make The Holiday by Mower for Carhartt
Global Experiential Program by Nutanix
A National Broker Network with Growth Marketing by TrueVoice Growth Marketing for Humana
Collections that Work by Mower for Finvi
Vanguard Promotion Channel Campaign by Nelson Schmidt for Wright Manufacturing
Power To Move Your Business by Transmission for Qualcomm
Powers of Me by Transmission for Microsoft
E: TEAMS AND PRACTITIONERS
Sarah Roberts, Boldyn Networks
Katherine Lucas, State Street
Tamara Marx, ServiceNow
Gravity Global
Marcel Digital
Mower
Park & Battery
Transmission