Thursday 26 March 2026, Amsterdam

Show your GTM team some love

This Valentine’s, we’re making it easier to align the whole revenue team. When a marketer books a full-price pass to European ABM Forum 2026, they can bring up to two GTM colleagues for half price. Offer ends on 6 March.

Building Resilient Growth: How ABM Creates Clarity in Uncertain Times 

Uncertainty is the new constant in B2B — from shifting markets to evolving buyer groups. But with ABM, companies don’t just react; they thrive. By focusing on the right accounts, aligning sales and marketing, and delivering measurable value, ABM gives organizations a growth engine that’s both resilient and future-proof.

At The European ABM Forum, find out how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

New speakers & case studies announced!

Resilient growth starts with alignment: A B2B leadership conversation

When markets are uncertain, most teams double down on campaigns. The teams that grow? They double down on alignment.

In uncertain markets, resilient growth doesn’t come from better campaigns - it comes from aligned leadership and a shared growth language. In this fireside-style conversation, a CEO, CMO, and CFO from leading B2B organisations discuss how alignment at the top creates clarity, confidence, and measurable impact.

The panel will explore why marketing leaders often struggle to be understood at board level and how marketing can (and must) shift its language from activity to outcomes. From revenue contribution and customer value to risk, investment, and growth signals, this session looks at how marketing earns its seat at the table.

Thought-leadership from ABM experts

Gain expert insights and hear dynamic debates on the latest industry trends to inform your ABM strategy from expert ABM marketing and sales practitioners, who will help you deliver greater return from your ABM strategy.

Practical ideas from a case-study rich program

Learn how to put ABM theory into practice and gain real-life examples of what works and what doesn't through  practical case studies, as well as collaborative problem-solving in a series of hands-on workshops.

Connect with  200+ B2B marketers & sales leaders

You’ll be in the room with 200+ European leading account-based marketers and sales leaders, from companies of every size. With curated and informal networking throughout the day, you'll build new contacts  from a diverse pool of ABM practitioners.